Who We Are:
Winnebago Industries, Inc., headquartered in Forest City, Iowa, is a leading United States (U.S.) manufacturer of recreation vehicles (RVs), which are used primarily in leisure travel and outdoor recreation activities. The Company builds quality motor homes, travel trailers and fifth wheel products under the Winnebago®, Era™ brand names. The Company markets its recreation vehicles on a wholesale basis to a diversified dealer organization located throughout the U.S., and Canada. As of August 27, 2011, the motor home and towable dealer organization in the U.S. and Canada included approximately 225 and 172 dealer locations respectively. Other products manufactured by the Company consist primarily of original equipment manufacturing (OEM) parts, including extruded aluminum and other component products for other manufacturers and commercial vehicles. Winnebago Industries was incorporated under the laws of the state of Iowa on February 12, 1958, and adopted its present name on February 28, 1961.
While current economic conditions continue to foster softness in RV sales, we have begun to see improvement and we believe in the positive long-term trends for our industry. The RV lifestyle continues to remain popular with consumers and our prime target age audience continues to grow as more and more baby boomers enter retirement age.
As a leader in RV manufacturing technology, we have a continued commitment to be in the forefront of new product development. In fact, over 40 percent of our lineup is new or redesigned for the 2012 model year. From top to bottom, we have raised the bar in creating innovative products with exciting floorplans and features with an emphasis on form, function and styling. We are pleased with our recent market share gains in the Class A diesel market and believe we have further opportunities to gain share going forward with our innovative new products. We are also very excited to enter the towable market through the acquisition of RV, Inc. in December 2010. We will continue to manufacture towable products under the brand and have now added both travel trailer and fifth wheel products under the Winnebago brand as well.